Whether your business is brand new or deep in the middle of a strategic plan overhaul, your mission statement matters. Judging by some of the best company mission statement examples out there, a good mission statement speaks volumes.
More than just a planning exercise, a mission statement focuses your leadership team, inspires employees, and communicates your core values to the larger world.
All in a single sentence. Magic.
A mission statement is one of the most important documents in your company’s arsenal, but it’s also one of the most difficult to craft. We’ve gathered 16 of the best company mission statement examples to help get your creativity flowing.
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A mission statement sums up the core of who your company is and why it exists. It’s raison d’etre, if you want to get fancy and speak a little French.
Company mission statements are typically short and sweet, only a sentence or two. And the best mission statements are anything but boring.
When done right, your company’s mission statement acts as a powerful driver that informs every aspect of your organization, from daily operations, to customer loyalty, to employee satisfaction. When done wrong, a mission statement is just another line of jargon everyone pretty much ignores.
Take the Starbucks company mission statement as an example: To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
Starbucks could have said: To challenge the predominant infrastructure of coffee culture and develop a network of coffeehouses in every major market.
Did your eyes glaze over on that second one? Ours too. While technically true, our made-up example of a company mission statement is full of dreaded corporate-speak. It belongs deep in the bowels of a strategic plan, not as it’s headline.
On the other hand, the real Starbucks mission statement makes us want to be a part of it all. And even more than that, it conveys a sense of the beating heart behind the company.
The best mission statements do just this — clearly convey a company’s reason for existing, in language that is exceedingly human.
